[ 002 ]Government · 2025
Opening Ceremony — 60K Stadium
Ministry of Sport · Riyadh, Saudi Arabia
Duration
9 months build · 2h show
Audience
60,000 in-venue · 42M broadcast
Scope
Concept · Creative direction
Live · Studio in sessionRUH · —
A live experience studio · Est. 2019
The momentsthat outlivethe occasion.
MOMNT is a creative production studio designing ceremonies, launches, festivals and brand experiences that people remember — years after the lights go down.
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24°42′N · 46°43′E
340+Moments
46Cities
8M+Reach
Scroll · 00
Opening Ceremony · Riyadh · 60K◉Night Grand Prix · Jeddah · 180K◉Aurora Reveal · 6.4M livestream◉Skyline Drones · 2,300 units◉Halo Immersive · Dubai · 34K◉Continental Awards · Doha◉Founders Forum · Hybrid◉Private Rooftop · Riyadh◉Opening Ceremony · Riyadh · 60K◉Night Grand Prix · Jeddah · 180K◉Aurora Reveal · 6.4M livestream◉Skyline Drones · 2,300 units◉Halo Immersive · Dubai · 34K◉Continental Awards · Doha◉Founders Forum · Hybrid◉Private Rooftop · Riyadh◉Opening Ceremony · Riyadh · 60K◉Night Grand Prix · Jeddah · 180K◉Aurora Reveal · 6.4M livestream◉Skyline Drones · 2,300 units◉Halo Immersive · Dubai · 34K◉Continental Awards · Doha◉Founders Forum · Hybrid◉Private Rooftop · Riyadh◉
Manifesto · 01
We don't stage events.
We build architectures of feeling
that turn a crowd into a memory.
01
Focused on impact
Every second of a run-of-show is briefed against a single outcome. If it doesn't move the audience, it doesn't ship.
02
Executed with precision
A unified command chair coordinates creative, technical, protocol and vendors. Nothing improvised. Nothing left to chance.
03
Delivered with excellence
Broadcast-safe design, redundant systems, contingency for every element. Excellence is a checklist here — not a slogan.
Index · 02 · Selected Work
A decade of moments,
rendered live.
[ 003 ]Sports · 2025
Night Grand Prix Fan Zone
International Motorsport Federation · Jeddah, Saudi Arabia
Duration
4 days live
Audience
180K attendees
Scope
Zoning · Fabrication
[ 004 ]Automotive · 2024
Aurora — Product Reveal
Confidential Automotive OEM · Riyadh, Saudi Arabia
Duration
1 night · 90 min show
Audience
1,200 VIP · 6.4M livestream
Scope
Concept · Stage design
[ 005 ]Public · 2024
Skyline Drone Spectacle
General Entertainment Authority · Riyadh, Saudi Arabia
Duration
1 night · 22 min show
Audience
480K public viewers
Scope
Airspace ops · Choreography
Case Study · 03 · Anatomy of a moment
Ministry of Sport · 2025
Featured Case
Opening Ceremony — 60K Stadium
"A cinematic national moment, broadcast to millions."
Challenge
Deliver an opening ceremony that would define a decade of national sporting ambition — on a live broadcast, with heads of state in attendance, and a stadium full of first-time audiences.
Solution
We designed a three-act narrative anchored around three national symbols, choreographed to a bespoke score, and engineered a camera plot with eleven angles that made the show feel as cinematic on screen as in the stands.
Outcome
A ninety-eight percent completion-rate broadcast, a #1 trending topic across the region for forty-eight hours, and a benchmark reference our client now uses internally.
60K
In-venue guests
42M
Broadcast reach
11
Camera angles
480
Cast & crew
Difference · 03.5 · The MOMNT standard
What separates a moment
from a production.
Four commitments we make on every brief — that most live-event partners simply do not.
Commitment
MOMNT · Studio
Conventional agency
01
In-house command chair
One team, one radio net, one accountable director on show night.
Sub-contracted producers with parallel chains and no single owner.
02
Broadcast-first design
Camera plots, lighting temperature and stage grammar briefed for the screen before the seat.
Set built for the room; broadcast added late as an afterthought.
03
Documented process
Six-phase framework with dated deliverables and named decision-makers.
Ad-hoc project plans that shift with each new stakeholder.
04
Measured outcomes
Every case study reports reach, CSAT, incident rate and repeat rate.
Portfolio images with no numbers attached.
Index · 04 · Capabilities
Eight disciplines,
one command chair.
Concept, design, fabrication, technical, protocol, broadcast, guest experience and command — briefed, produced and executed in-house.
01
Brand Activations & Grand Launches
From strategic concept to flawless execution — storytelling, spatial design, content, construction and media amplification, so your brand moment performs across channels and endures beyond the event.
ConceptFabricationMedia
02
Masterful Experience Design
Whether orchestrating months-long festivals or hour-long activations, we prototype every layout, flow and touchpoint against real audience behavior, broadcast requirements and your objectives.
DesignJourneyPrototype
03
Seamless Execution & Management
From conceptualization to flawless delivery — sports, ceremonies, exhibitions. Centralized command, vendor orchestration and operational discipline for any contingency.
OpsCommandVendors
04
Innovative Concept Creation
Original concepts distinctive and deeply aligned with your goals — shaping a national narrative or launching a product, scaled seamlessly across platforms.
IdeationNarrativeScale
05
Premium Corporate & Signature Ceremonies
Ceremonies, summits and galas that command attention and respect protocol. Run-of-show, stagecraft, screens, agenda strategy and speaker coordination.
ProtocolStagecraftVIP
06
City-Scale Festivals & Public Activations
Large-scale activations that move cities without disrupting them — unified command, crowd modelling, traffic flow and live response as a single operational layer.
CrowdLogisticsLive
07
Sports Events, Activations & Fan Experiences
We thrive under the pressure of live sport. Athlete coordination, broadcast-safe venue design, marshalling, wayfinding — uninterrupted competition and pristine coverage.
BroadcastAthletesFans
08
VIP & Luxury Experiences
Private dinners, invitation-only gatherings, curated guest journeys. Discretion, detail, atmosphere and flawless execution for premium audiences.
PrivateBespokeDetail
Index · 05 · Process
From brief to moment.
A six-phase framework, refined across 340 productions. Every phase has a deliverable, a decision-maker and a date.
01
Understand
Objective, audience, message, venue, budget, timeline and desired outcome.
02
Imagine
Concept, creative direction, mood and narrative — the North Star.
03
Design
Guest journey, production, visual system and operational plan.
04
Produce
Suppliers, technical production, fabrication, logistics and build-up.
05
Deliver
On-ground execution with precision, control and full supervision.
06
Reflect
Review outcomes, document learnings and recommend what comes next.
Index · 06 · Impact
A studio measured
in moments delivered.
Live count · updated quarterly
[ 01 ]
0+
Years of experience
[ 02 ]
0+
Moments delivered
[ 03 ]
0
Cities activated
[ 04 ]
0M+
Guests reached
180M+
Broadcast reach
220 partners
Vendor network
78% return rate
Repeat clients
0.02%
Incident rate
Index · 06.5 · Global footprint
Three cities,
one operating rhythm.
HQ in Riyadh, regional hubs in Dubai and Doha. One command chain, one production standard, wherever the moment happens.
In session · GMT+3[ 01 ]
Riyadh
Saudi Arabia
Coord
24.71°N · 46.67°E
Since
2019
Team
42 pax
Role
HQ · Command
In session · GMT+4[ 02 ]
Dubai
United Arab Emirates
Coord
25.20°N · 55.27°E
Since
2022
Team
18 pax
Role
Regional · Brand
In session · GMT+3[ 03 ]
Doha
Qatar
Coord
25.29°N · 51.53°E
Since
2023
Team
9 pax
Role
Satellite · Sport
Index · 07 · Sectors
Working across every industry where a live moment matters.
01Government02Semi-Government03Corporate04Entertainment05Tourism06Culture07Sports08Luxury09Real Estate10Retail11Hospitality12F&B13Technology14Finance15Education16Destinations
Index · 08 · Trusted by
Selected partners.
Vision 2030
PIF
Qiddiya
NEOM
Diriyah
AlUla
Red Sea
SPL
SAFF
MOC
GEA
Sela
ACWA
Roshn
TikTok
Nissan
Lenovo
MINI
Index · 09 · Recognition
2023 — 20252025Best Live ExperienceMENA Effie Awards
2025Event of the Year — CeremonyRegional Events Council
2024Cultural Production ExcellenceGlobal Experience Awards
2024Best Brand ActivationCannes Lions — Shortlist
2023Sports Event InnovationSportBusiness Awards
2023Public Experience of the YearMENA Marketing Awards
Index · 10 · In their words5.0 · 48 briefs
"MOMNT translated an abstract brief into a live moment our audience still talks about. Cinematic in every detail, engineered to the second — a benchmark for us internally."
"From protocol to production, every touchpoint was flawless. Nine rehearsals, zero surprises on show night. A partner, not a vendor."
"The kind of team you want in the command chair when a stadium of eighty thousand is watching and the broadcast light is on. Precision under pressure, without drama."
"They design for the audience first — every seat, every sightline, every second of the arc. Our public turnout beat forecast by 38%."
"Two years, seven productions, one cohesive standard. MOMNT is the only production partner on our permanent shortlist."
Index · 11 · Leadership
The people in the room.
01
Yousef Al-Harthi
Founder · Executive Producer
12 years in live broadcast production. Led opening ceremonies for two national stadia.
02
Reem Al-Qahtani
Creative Director
Former editorial designer. Author of the studio's stage-grammar handbook.
03
Marcus Cheng
Head of Command
Ex-motorsport race director. Owns the run-of-show for every live production.
Index · 12 · Recent moments
Live activity log.
12.11.2026Aurora — Product RevealRiyadhDelivered
05.11.2026Founders Forum SummitRiyadh · HybridDelivered
28.10.2026Night Grand Prix Fan ZoneJeddahDelivered
17.10.2026Private Rooftop DinnerRiyadhDelivered
02.11.2026Opening Ceremony — 60K StadiumRiyadhIn production
22.12.2026Continental AwardsDohaRehearsals
Index · 13 · Questions
Answers,
before you ask.
The most common questions we get from new briefs. If yours isn't here, tell us directly.
From city-scale festivals and national ceremonies to private VIP dinners, brand activations, product launches, exhibitions, conferences and sports fan zones. If it is a live moment, we can produce it.
Headquartered in the region, delivering across the GCC and internationally. Our operational model travels — command, vendors and creative are portable by design.
Both. We partner with brand teams, communications agencies, government entities and cultural institutions. We adapt to your workflow and add capacity where you need it.
The earlier the better. Our strongest work happens when strategy, creative and production are shaped together from day one — but we regularly rescue tight timelines too.
Yes. Strategy, creative direction, production, planning, on-ground execution, guest experience and post-event reporting — one team, one command chain.
Index · 14 · Careers
Build moments with us.
4 open roles · Riyadh · Dubai · GCC remote
Index · 15 · Start a brief
Send us the
bones of an idea.
Even a paragraph is enough. We respond within one working day with a next-step call, a rough production window and a fee band.
Response
< 1 working day
Minimum brief
SAR 250K+
Availability
2026 slate open
NDA
Ready on request
11 · Next moment
Every great experience
starts with one moment.
Tell us about your brief — a ceremony, a launch, a festival, a private moment. We'll respond within one working day.